Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the infotainment systems of the future as part of the new contest App My Ride. In the contest users can jointly develop new infotainment applications with Volkswagen. A jury of experts will select the winner.

Currently a prototype for Volkswagen’s future infotainment system is being developed in which Flash applications designed by different creators can be accumulated. In order to research the potential of apps for the vehicle Infotainment system, Volkswagen is trying to produce the most varied collection of applications possible and potentially one day there could be as many available as what you find currently for smartphones like the Apple iPhone.

An "innovation community" open to all internet users will be created on May 3 for the contest at the website app-my-ride.volkswagen.com. Here, participants in the contest can log in and either load programmed apps or send in their creative ideas for future ones.

To develop an app, the participants must have the following:

- An idea for an app to be installed in a vehicle

- Graphic design of the user interface

- Programming in Adobe Flash/Flex

Of course, the purpose, design and logical construction of the app should be geared towards the typical requirements of drivers and other occupants.

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