A supermarket altercation involving Ecuador's ambassador to Peru has many Peruvians calling for the envoy's expulsion.

Ambassador Rodrigo Riofrio allegedly struck and kicked a Peruvian mother and daughter after accusing the two of cutting in line. The mother says he called them "ignorant Peruvians" and made a disparaging reference to the country's large indigenous population.

She tells a Peruvian TV channel that Riofrio hit and kicked her and her daughter Saturday in front of dozens of witnesses. She did, however, allow that her daughter had struck the first blow, slapping Riofrio's wife in the face after the latter insulted her.

Cellphone video taken immediately afterward showed Riofrio being harangued by witnesses.

Ecuador's embassy issued an apology Monday but says it does not accept the women's version of events.