Back in 2007, the Mast Brothers had a very simple value proposition -- that they source beans from South America and make their high-quality chocolates directly from that bean.
But unfortunately, as marketing expert Bolanile Maté of Be Better Paris points out in this video, they ran into a snag after a report from a Dallas-based blogger said that at some point, they used re-melted chocolate instead of going to the bean. But companies evolve, and at some point, yes they might have experimented with melting chocolate before committing to a better process.
So how do you save your company's reputation after something like this? Reinforcing what you're all about, leaning on social media and rebuilding relationships with retailers can help.
Click play to learn more.
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