In this video, Entrepreneur Network partner Jason Swenk discusses the keys to building a large following through video marketing.

Consistency, voice and an offer to help give videos traction. Being yourself will help you stand out from others and discover your company's voice. It's not easy though -- it took Swenk years to get comfortable on video, so being patient is also important.

Videos that stand on their own and offer help to people lure followers. Even though it seems counterintuitive to give away your best advice for free, think of it like this: People are lazy. Even after you show them how to do something, they'll still eventually come to you and ask you to do it for them.

Click play to learn how you can build your following through video marketing.

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Watch more videos from Jason Swenk on his YouTube channel here.

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