Conservative groups are speaking out against the latest H&M clothing ad, titled "She's a Lady," which shows two teenage girls kissing.
One Million Moms Director Monica Cole wrote in an article for the American Family Association that her organization "is not sure of H&M clothing company's thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded."
Cole described the ad in question: "H&M's newest 'She's a Lady' commercial includes ... a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M's target market is teens."
MailOnline reports that the clothing company's ad includes American transgender model Hari Nef, along with British-Ghanaian model Adwoa Aboah, who is the founder of Gurls Talk, a platform for discussing social justice, feminism and gender equality.
An H&M spokesman argued that the video segments seek to portray the diversity among modern women.