Forget the naked restaurant. Now people in the U.K. can really let loose-- out in the open air.

London’s first nudist roof terrace, sponsored by online steaming service Now TV, opens this week. Patrons are encouraged to bare all as they take in sights such as Big Ben while in the buff.

fun sun

(Courtesy NOW TV)

Erected in Parliament Square, the new pop up features an open-air bar and sun-bathing space as well as the chance to bounce around on a trampoline or try your hand at swing-ball.

The bar also offers a full beverage menu with siganture cocktails.

The 60 foot high rooftop terrace, with spectacular views of landmarks like Westminster Abbey, The Houses of Parliament and The London Eye, was set-up by Now TV to promote the launch its new service.

According to an event press release, the idea to open a nudist rooftop bar was right on trend with the lowered inhibitions of modern Brits.

bar 2

(Courtesy NOW TV)

"The nudist terrace was opened following new research from NowTV which revealed that young Brits today are truly the ‘No Strings’ generation, as they avoid being ‘tied down’ in life compared to their parents," said Now TV's Gidon Katz.

"On average, today’s under 30s are revealed to have had 38 percent fewer serious relationships, lived in 28 percent more countries and worked for 15 percent more organisations than those 30 years ago."

Looking to get in on the freeballing fun? People can now pre-register to enjoy a one-of-a-kind experience at nowtv.uk/comboterrace. You must be 18 or over to attend.