Twitter debuts new button in mobile apps for managing ad campaigns

In a new push to get more people to start thinking about advertising on Twitter, the company is prominently displaying its new ad button right atop some mobile users' profiles, according to TechCrunch. These so-called "Twitter ads" are part of the social media giant's latest attempt to monetize its service and get more people excited about marketing on the platform.

The button now appears on iOS and Android versions of the app, if you have already established a Twitter ad campaign. Sitting beside the "Edit profile" button, the account switcher, and also the Settings icon, it's easy to confuse it as a shortcut to Twitter analytics. Its placement could be rethought in future iterations, as this is the beta test that's underway. The hope is that users will now manage their ad campaigns when they're out and about, not just on the desktop.