Pandora launches $15 monthly family plan

Pandora has quietly launched a new Premium Family plan.

Priced at $14.99 a month or $164.89 annually, the new plan offers all the same perks as Pandora Premium – on-demand listening with unlimited skips and replays, no ads, higher-quality audio than the free tier, and the ability to create playlists and download music for offline access – for up to six unique accounts simultaneously.

Considering Pandora Premium costs $9.99 a month for just one account, this new option is a good deal for families. For the sake of comparison, family plans from rival music streaming services Spotify and Apple Music also cost $14.99 a month and offer support for up to six individual accounts.

"Each of your Premium Family members will get full access to Pandora Premium features, but they'll have their own account," Pandora wrote in a FAQ article about the new plan. "In other words, you won't have to share your music unless you want to."

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Subscribers will also get access to "Our Soundtrack," a "regularly-updated playlist created just for your family that combines each person's unique musical tastes," Pandora wrote.

If you already subscribe to Pandora, head over to your account settings and select "Switch Plans" to upgrade to the new family option. Once you sign up for it, you can visit the Subscription section of your account and select "Manage Family" to add or remove people.

The new Premium Family plan comes after Pandora in March 2017 introduced its first-ever on-demand streaming tier to take on Spotify and Apple Music. Pandora Premium earned a "good" rating in PCMag's review, though we said it "doesn't yet offer enough to sway users away from the top players."

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