Former UFC champ Tito Ortiz is now in the retail brick and mortar business.

The Huntington Beach Bad Boy — whose retired from fighting — for now, and served as color commentator at the second Affliction promotion, has opened up his own Mixed Martial Arts themed "Punishment" store at the Hooters Hotel Casino in Las Vegas, Nevada.

The store is agnostic, carrying brands such as Punishment, Affliction, UFC, TapouT and more. I caught up with Tito at the store's grand opening January 30, 2009.

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