Sony Music Launching Label Geared to Gay Artists

Sony Music and the founder of a gay cable network are forming a record label that will feature gay, lesbian and transgender musicians.

The label will be called Music With A Twist. It was co-founded by Matt Farber, who created the Logo channel to target gay audiences.

The label plans to use talent scouts to find emerging artist who have generated a buzz in the gay community and who have potential for mass appeal.

Financial terms fo the deal have not been disclosed.

Music With A Twist plans to sign artists covering a variety of music genres. It will also release compilations of songs by established artists.