Rolling Stone Magazine Switching to a Smaller Size

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Rolling Stone — known for its larger format — will soon adopt the standard size used by all but a few magazines, the iconic rock publication's editor announced on Monday.

“The new format will provide our readers with even more editorial pages and improved paper,” said Rolling Stone editor in chief Jann Wenner, according to Mediaweek. “The result will be an elegant and distinctive design, which has always been the hallmark of Rolling Stone.

"What the magazine has done for over 40 years is evolve with the times — that’s the magic behind the brand, and I think this is a strong time to make the move to a new format," he added.

The change will occur with the Oct. 30 issue, which will go on sale Oct. 17.

“All you’re getting from that large size is nostalgia,” Wenner told the New York Times. “I myself was kind of torn about it."

Along with the change in size, the 41-year-old magazine will switch to heavier, glossy paper and sleeker page designs, and it will be glued rather than stapled, giving it a flat spine rather than a tapered edge, according to the Times.

Click here for the Mediaweek report

Click here for the New York Times report