Adriana Lima is getting married. Alessandra Ambrosio just had a baby girl.

With the top Victoria's Secret "Angels" getting hitched and giving birth, it seems the company's shift toward a more sophisticated style couldn’t have come at a better time.

Last week in New York City, Lima took time out from planning her wedding to NBA star Marko Jaric to promote the brand's new line for fall, "Supermodel Obsessions."

For more than a decade, the lingerie label has showcased the world’s hottest supermodels baring (almost) all in proactively named pieces like the "Fantasy Bra" and the "Very Sexy Bra."

But recently, the brand's ultra-sexy image has come under fire with feminist and Christian groups such as puritypeople.com and americandecency.org, which have promoted boycotts against Victoria's Secret.

Amid sliding sales, CEO Sharen Turney admitted earlier this year that VS had become "too sexy" and had forgotten its ultra-feminine audience.

A VS insider told Pop Tarts that the panty professionals are altering their image to be a less steamy and a little more appealing to those who actually wear the cotton coverings — females.

The new collection of lingerie and loungewear steers clear of bust-boosting taglines or uber-sexy snaps and is instead embodied by "boyish" clothes inspired by male outfits and "pretty pales" for the cute gal.

We’ve also heard word that the next "Secret" to be revealed in coming weeks is that Sports Illustrated cover girl Marisa Miller will be given her wings ahead of the annual runway show to be held in Miami in November.

And even though Ambrosio gave birth to a baby girl just last week, she will still be strutting her stuff at the show.

P.S. Dutch beauty Doutzen Kroes 23, has been announced as the new multi-million dollar "Angel."

Click here to see Kroes and Lima.

Gisele Bundchen Boots Carmen Electra

After three years as the face of cosmetic giant Max Factor, Carmen Electra has had to hand over her mascara wand to none other than the world’s highest-paid supermodel, Gisele Bundchen.

Click here for a pic.

The company intends to re-launch its Web site on Sept. 18 to feature Bundchen as the new global ambassador in a contract believed to be worth around $2.5 million.

Rebecca Romjin to Name Child After Dolly Parton?

Life seems pretty sweet for Jerry O'Connell and wife, Rebecca Romjin, who are expecting twin girls this winter. But it looks like at least one of his little loved ones will have an extra boost of star-power beyond the Romjin/O'Connell name.

"My wife loves Dolly Parton, so I think that will come up when we finalize names," O'Connell told Pop Tarts at Nike's the Human Race 10K in Los Angeles on Sunday night. "I love Dolly too. Maybe we'll have a little Dolly running around soon."

Speaking of running around, a slew of other stars joined Jerry for the charity run, but one we (almost) didn't recognize beneath the vast amount of facial hair was original "90210" star Jason Priestly, who was also joined by his old TV girlfriend Tiffani Amber-Thiessen and the new cast members of the re-emerging series.

But will Thiessen make a comeback like Jennie Garth and Shannen Doherty?

"No way. I’m definitely done with all that," she said quickly, adding that her current focus is on directing.

After sweating it out, about 300 runners were treated to a special performance by hip-hop legends Kayne West and Common in the VIP lounge. But instead of cooling off with water, we’re told the hip-hoppers settled for VeeV cocktails as they watched the fireworks.

John Mayer Moves On

How does one get over a relationship with Jennifer Aniston? They simply find another hottie to hang with.

John Mayer celebrated the conclusion of his two-month music tour in Miami by getting up close and personal with a local cocktail waitress, who was reportedly waiting in the wings while he performed.

Pop Tarts confirmed that the couple later canoodled together in a private room at the super-swanky SET nightclub.

Spotted or Snapped a Star? Got a Good Scoop? E-mail poptartstips@gmail.com.