BEIJING, China – A naked Pamela Anderson (search) will beckon from Chinese billboards in a new anti-fur campaign -- if the former "Baywatch" (search) star can get past the censors.
The posters, featuring the slogan "Give fur the cold shoulder" in English, show the Canadian-born actress topless with her back to the camera and an arm partly hiding her right breast.
An image of falling snow appears above Chinese characters reading "cold shoulders are nothing compared to the pain they feel," and "please don't wear fur."
China's straight-laced media regulators have yet to give the posters a green light, said Jason Baker, a Hong Kong-based spokesman for People for the Ethical Treatment of Animals, or PETA (search), which is promoting the anti-fur campaign.
"Depending on the censors, they may be concerned about it, but it's very tastefully done," Baker said.
"We may end up having to crop the photo a bit."
Chinese officials last week complained advertisers were using too much sexual innuendo and announced stricter screening rules for television ads.
According to PETA, China was the origin of 40 percent of all American fur imports in 2000.
"I'm perfectly happy to bare my skin if it will help save animals' skins," Anderson was quoted as saying in the statement.
PETA also plans to post the Anderson pictures in tropical Singapore, whose consumers it said are being increasingly targeted by the fur industry.
Anderson, now a columnist for Jane magazine, is best known for her role in "Baywatch" and was formerly married to Motley Crue drummer Tommy Lee. She has been a longtime PETA and animal rights supporter.
Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox