Lieberman Focuses on Roots, American Dream

AD: Great Country

TARGET AUDIENCE: Arizona, Delaware, Oklahoma, South Carolina

PRODUCER: Integrity Minded Media

START DATE: Jan. 23, 2004

POLITICAL EFFECTIVENESS RATING: 2.5 stars (out of four)

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ANALYSIS: This is a good "bio" spot, nicely presenting Lieberman's positive characteristics. Lieberman is a likeable candidate. The only weakness in the ad is that it fails to draw clear message lines in a way to gives Lieberman the big push he needs to rescramble this race on his behalf.