STOCKHOLM, Sweden – Swedish clothing chain Hennes & Mauritz said it will use Italian model Mariacarla Boscono (search) to help launch a new collection, replacing Britain's Kate Moss (search), who was dropped after reports of her cocaine use.
Boscono will appear in TV commercials for a limited collection designed by Stella McCartney that goes on sale in November, H&M (search) spokeswoman Liv Asarnoj said.
However, posters and newspaper ads for the collection will not feature any model, Asarnoj said. "We have chosen a graphical solution for those instead."
The ads originally were intended to feature Moss, but H&M dropped the model in September, saying she had acknowledged that British tabloid reports of her recent cocaine use were true.
Moss had issued a public apology, taking "full responsibility for my actions," but stopped short of admitting she had used cocaine.
Asarnoj said McCartney was personally involved in the selection of Boscono, who has worked with the designer before.
McCartney, daughter of former Beatle Paul McCartney, will design a limited women's collection of about 40 items that will go on sale in 400 stores on Nov. 10.
Last year, H&M released a similar collection designed by Karl Lagerfeld that sold out worldwide within hours.