HERSHEY, Pa. – Law enforcement and community leaders on Thursday tasted sweet victory in their fight against the sales of a candy they said looked too similar to bags of heroin or crack-cocaine.
The Hershey Co. announced it would cease production of Ice Breakers Pacs — mints said to resemble illegal street drugs and which caused an uproar after their November introduction.
The sugary powder candy is sealed inside nickel-sized square dissolving breath strips.
In Philadelphia, police officers at the time said the bags of mints glorify the drug trade.
Hershey Chief Executive David West disclosed the decision Thursday during a conference call about the company's newly released fourth-quarter earnings report.
West said the nation's largest candymaker is sensitive to concerns expressed by law-enforcement and community leaders about the mints' resemblance to certain illicit drugs.
The Philadelphia City Council in December passed a resolution asking Hershey to remove and repackage the candy after the complaints, MyFoxPhilly.com reported.
In response to the community outcry, Hershey spokesman Kirk Saville in December said: "We value feedback from all sources, including the city council, the community and our consumers, and we continually evaluate all of our products. In the case of Ice Breakers PACS, the general public clearly recognizes that this is an innovative breath mint.
"The product is labeled with product information and the packaging identifies it as an Ice Breakers item. Each individual pouch is marked with the Ice Breakers logo for easy identification."
West says the mints that are on store shelves should be sold out early this year and that no more were being made.
The Associated Press contributed to this report.