MONTPELIER, Vt. – A company that sells cuddly Teddy bears through the mail has angered mental health advocates with a special item for Valentine's Day (search).
"This bear was created in the spirit of Valentine's Day and as with all of our bears it was designed to be a lighthearted depiction of the sentiment of love," the company said in a statement.
Mental health advocates believe the bear is "a tasteless use of marketing that stigmatizes persons with mental illness," said Jerry Goessel, executive director of the Vermont chapter of the National Alliance for the Mentally Ill (search).
The company said it would discontinue the bear, but not before Feb. 14.
"We recognize that this is a sensitive, human issue and sincerely apologize if we have offended anyone," the firm said. "This bear was developed just for Valentine's Day and is not a permanent addition to our product line."