BEIJING – A naked Pamela Anderson (search) will beckon from Chinese billboards in a new anti-fur campaign — if the former "Baywatch" star can get past the censors.
The posters, featuring the slogan "Give fur the cold shoulder" in English, show the 37-year-old actress topless with her back to the camera and an arm partly hiding her right breast.
An image of falling snow appears above Chinese characters reading "cold shoulders are nothing compared to the pain they feel" and "please don't wear fur."
China's straight-laced media regulators have yet to give the posters a green light, said Jason Baker, a Hong Kong-based spokesman for People for the Ethical Treatment of Animals (search), which is promoting the anti-fur campaign.
"Depending on the censors, they may be concerned about it, but it's very tastefully done," Baker said. "We may end up having to crop [the photo] a bit."
China was the origin of 40 percent of all American fur imports in 2000, according to PETA.
"I'm perfectly happy to bare my skin if it will help save animals' skins," Anderson said in a statement.