NEW YORK – While models strut their way down the catwalk at New York Fashion Week (search), a new star has announced her "bootylicious" arrival on the fashion scene: Beyonce.
The singer and her mother, Tina Knowles (search), announced Wednesday the birth of their new clothing line, to be called "The House of Dereon." (search) The line is named after Beyonce's grandmother, Agnes Dereon, whose work as a skilled seamstress inspired the two generations of stylish women.
"To me, this is the greatest way to enter into the fashion world," Beyonce said in a statement. "Inspired by my grandmother, working with my mother and pursuing a dream we have all had for many years — establishing an important fashion company."
The trademark for the line will be "Couture. Kick. Soul." It will be produced by the Knowles' company, Beyond Productions, and is expected to hit stores in fall 2005.