WATCH: RichRod, Wildcats channel James Bond in new football promo

Arizona's video production department is at it again with another promotional video hyping Rich Rodriguez and the Wildcats football program.

"Licence to Thrill" is a James Bond takeoff, complete with a tuxedo-clad RichRod entering Arizona Stadium via rope swing, a joke centered on linebacker Scooby Wright's given name, the Territorial Cup serving as a cocktail goblet, and lots of fancy cars.

Scooby, by the way, seemed to enjoy himself.