Arizona's video production department is at it again with another promotional video hyping Rich Rodriguez and the Wildcats football program.

"Licence to Thrill" is a James Bond takeoff, complete with a tuxedo-clad RichRod entering Arizona Stadium via rope swing, a joke centered on linebacker Scooby Wright's given name, the Territorial Cup serving as a cocktail goblet, and lots of fancy cars.

Scooby, by the way, seemed to enjoy himself.