NEW YORK (AP) -- Attention fellas: NBA star and fashion trendsetter Russell Westbrook wants to help you get dressed for the holidays.
The 26-year-old, who was named campaign creative director for True Religion, previewed items from the brand's Men's Holiday 2015 campaign Saturday during New York Fashion Week.
"It's a blessing. I think when you get that title of being creative director some people take it for granted, and people in the fashion world truly understand what that means and for me that's a huge step, and something I'm trying to do in the long run," Westbrook said in an interview at the True Religion store in the Soho district of Manhattan.
Westbrook, the Oklahoma City Thunder player who launched a line at Barney's last year, said at True Religion, "my job is to come in with some more street style, different things that I see on a day-to-day basis from my peers."
In comparison to his Westbrook-XO-Barneys New York collection, Westbrook says the True collection is "more me coming up and kind of doing my own thing."
Pieces from the line, launching in October, included a trendy leather jacket, washed out denim shirts and oversized T-shirts.
Fans stood outside the New York store waiting for the celebrity -- who has attended shows during Fashion Week -- and cheered once he arrived. Outside of sports, Westbrook's colorful style has made headlines, and he's become a staple on the fashion scene, visiting fashion week in Paris and Milan.
"Growing up, I would never think I would be doing anything like this, in a store like this, so it's a blessing to be able to see all different kids and parents and everybody here -- so it's good," he said.
Westbrook is also celebrating in his personal life: He married his college sweetheart last month.
"It's a great, major experience. Still living that moment, so it's still great," he said, smiling excitedly.