Nike Inc. is set to air a new television commercial Wednesday featuring professional golfer Tiger Woods, according to people familiar with the matter.
The black-and-white spot shows Woods looking directly into a camera while the voice of his now-deceased father Earl Woods talks in the background about taking responsibility for his actions, according to the same sources.
"I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?" says his father in the background. The ad ends with a Nike Swoosh. A Nike spokeswoman declined to comment.