Swan Racing has partnered with rapper 50 Cent's company SMS Audio.
SMS Audio manufactures headphones and audio products. The partnership will place SMS Audio branding on both of Swan Racing's cars and Parker Kligerman and Cole Whitt's uniforms.
The drivers will be featured on Swan-branded SMS Audio headphones, and 50 Cent will make appearances at races throughout the 2014 season.
The partnership is the latest for Swan Racing owner Brandon Davis, who is transforming the organization he purchased in late 2012. The former start-and-park team first signed Bill Romanowski as an investor and most recently added Iowa businessman Anthony Marlowe as a minority owner.
Davis has also expanded to two cars for the 2014 season and hired a pair of young drivers.
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