Lambeau Field has become a legendary football venue for all the pro games it has hosted since 1957. In 2016, however, the Green Bay Packers' home stadium will begin a new chapter of its historic existence by hosting its first major college football game.
The Wisconsin Badgers will play the LSU Tigers at Lambeau for the 2016 season opener. Assuming things go off without a hitch, Packers president and CEO Mark Murphy hopes this can become a recurring trend.
"It'll be a tremendous economic impact," Murphy said, via Ryan Wood of Press-Gazette Media. "It'll be felt throughout a good portion of the state. You're going to have people traveling from Madison. It'll be the Saturday night before Labor Day. You're going to have people traveling from Louisiana and Madison, probably staying in hotels all the way down to Milwaukee and other places. The weather will be good then, so it should be a great event for fans across the state."
Murphy described the college football game at Lambeau as a "win-win" situation for both Wisconsin and LSU, encouraging more NCAA programs to test Green Bay's frozen tundra.