Dallas Cowboys owner Jerry Jones is one of the most recognizable figures in the entire NFL.
Football fans would probably jump at the opportunity to ask Jones, who also serves as the team's general manager, questions if they ever had the chance to meet him. But now, artificial intelligence gives anyone who visits AT&T Stadium the chance to ask Jones questions.
The Cowboys home stadium now features "Meet Jerry Jones — An Interactive Experience," which appears to be an AI-powered hologram of the billionaire. Time will be allotted for visitors who sign up for the "owner's experience tour" or those who opt for private group tours to interact with the technology.
Chatting with "AI Jerry" comes at a cost, with tickets for the tour starting at $55 per person.
While fans will likely be discouraged from asking questions that touch on a Cowboys player's contract situation or whether a specific player on the injury report will be cleared to play for an upcoming game, questions about Jones' football journey will certainly be up for discussion.
However, questions about Jones' personal life do not seem to be on the table.
In a video posted to AT&T Stadium's X account, someone was seen asking the hologram, "Why did you choose AT&T to be our naming rights partner?"
Jones played college football at Arkansas and went on to have multiple successful business ventures. He bought the Cowboys in 1989 for an estimated $150 million.
The Cowboys are now valued at approximately $9 billion, making it the most valuable sports franchise in the world, according to sports business website Sportico's NFL valuations.
The Cowboys return to AT&T Stadium for a matchup against the New England Patriots on Oct. 1.
Editor’s note: A previous version of this story featured information sourcing the Dallas Cowboys. The information has been removed, and this story has been updated to reflect that change.