Univision television news anchor Jorge Ramos has publicly denounced a television ad released by President Barack Obama's campaign that features Ramos without his consent.
At the end of his Sunday night program, Al Punto, Ramos spent 30 seconds rebuking the partisan ad he says misused his image for political gain.
“I want to make clear that I reject the use of my likeness and that of Noticias Univisión in any election campaign," he said in his statement. "We have let the Obama campaign and the White House know, and we want to leave a public notice of our disagreement."
The Spanish-language ad, entitled "It Wasn't Easy," backs Obama's Healthcare Reform Bill. Within the first seven second, there is a clip of Ramos anchoring a news segment.
"Close to 46 million Americans do not have health insurance," Ramos said in the ad, as the words flashed onto the screen.
"It wasn't easy, but President Obama united the country passed the Healthcare Reform bill," a voiceover says to the backdrop of crescendo music.
"The new law gives us access to preventative healthcare, protects us from the abusive practices from health insurance companies and gives us the most affordable healthcare."
The Ramos controversy comes on the heels of a revamped advertising push for the Latino vote by the Obama campaign.
The ads, sponsored by the nation's largest union, the Service Employees International Union (SEIU) and Priorities USA Action, a Democratic super PAC supporting Obama, launched a joint 4 million Spanish-language advertising campaign on Monday.
The political wing of SEIU has given a combined $1 million to Priorities USA Action during the current election cycle.
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