Michael Maslansky

Michael Maslansky is CEO of maslansky + partners, a language strategy firm that helps organizations communicate with credibility when it matters most. Author of "The Language of Trust: Selling Ideas in a World of Skeptics," he is a leading voice on strategic messaging, reputation, and crisis communication.Read More

I worked for the most successful third party in decades. Elon Musk has a lot to learn from it

Opinion July 10

I worked for the most successful third party in decades. Elon Musk has a lot to learn from it

A veteran of Ross Perot's campaign examines the disconnect between Musk's tech-focused America Party messaging and the language needed to build a successful political movement