Larry Fink is a veteran media and public relations executive with over two decades of experience driving high-profile campaigns across entertainment, hospitality, and corporate brands. He is the co-founder of 1on1 Public Relations.
Fink began his career at NBCUniversal’s Access Hollywood as a segment and field producer. During his time at the syndicated entertainment news program, he became a red-carpet fixture, interviewing and developing relationships with some of the most celebrated actors, athletes, musicians, and reality stars in global entertainment.
After eight years at NBC, Fink was recruited in 2006 by Palms Casino Resort owner and President, George Maloof, to join the Las Vegas property as Executive Director of Public Relations. Under Fink’s watch, the Palms became the hottest destination for young Hollywood to stay and play in Vegas. During his six years at Palms, Fink also led a public relations effort for expansion projects at the resort totaling $750 million. While serving as communications adviser to Maloof, he oversaw long-term campaigns for multimillion dollar projects and openings including Fantasy Tower, Playboy Club and Pearl Theater.
Following his stint at Palms, Fink joined Planet Hollywood International as Vice President of Public Relations where he oversaw the expansion of brands including Buca di Beppo and Earl of Sandwich. Fink doubled the social media following of Planet Hollywood’s brands and improved its data acquisition program on Facebook and Twitter.
In 2014, Larry became Vice President of Kravetz PR, a boutique agency with offices in Los Angeles and New York. The agency’s top client at the time was Steve Madden. When Kravetz ceased operations in September 2016, Larry and his uncle and longtime mentor, Mitchell Fink, formed 1on1 Public Relations, and represented Steve Madden, Actor Danny Trejo, LAFC Soccer Team, Hall of Famer Eric Dickerson, Former NBA Great Baron Davis, Former MLB Great Adrian Gonzalez, and a host of other clients on both coasts.