It’s great that some NBA players have picked up hobbies during the lockout, but I’m sure they’d give it all up to get back on the court..

The biggest loser is in the March Madness hoopla may be American employers, who should expect a major drop in worker productivity over the next month.

The lead up to Sunday, February 26, includes signature events from the NFL, NBA, NASCAR, and golf, as well as the Academy Awards. If you're a sports fan, it’s nearly impossible to decide what to watch live and what do you entrust to your DVR.

Superstars such as Roger Federer, Rafa Nadal, and Novak Djokovic are carrying tennis to unprecedented heights and interest. 

The Patriots and Giants are two of the NFL’s most popular teams, hailing from two of the country’s biggest media markets and ranking as two of the most valuable franchises in all of sports. Add it all up and Sunday’s game will be a great one.

The Patriots and Giants are two of the NFL’s most popular teams, hailing from two of the country’s biggest media markets and ranking as two of the most valuable franchises in all of sports. That could lead to the most-watched television event in the history of the United States.

He isn’t as recognizable as Kobe Bryant or LeBron James, but Derrick Rose’s bank account could soon resemble those of the NBA’s most high-profile stars. Rose, the 2011 NBA most valuable player, is close to signing a lifetime endorsement contract with Adidas. If Rose continues to improve as a player, he could do for Adidas what Bulls legend Michael Jordan did for Nike.

College football’s bowl season begins Friday – spanning 24 days, 35 games, 70 teams, 16 states, over $281 million in pay outs to participating schools and conferences, and, regional economic impacts across the U.S. comprising over $1.7 billion. In 2011, every single one of the 35 bowl games has a title or presenting sponsor attached. 

Whoever wins the Heisman joins college football’s most exclusive fraternity. With the Heisman comes a lifetime of marketability and endorsement opportunities, which is good for some winners who have fizzled in the NFL.

The NBA is a bigger business than Hasbro Toys, JetBlue Airways or MetroPCS. Try imaging one of those companies shutting down operations for a whole year.