He isn’t as recognizable as Kobe Bryant or LeBron James, but Derrick Rose’s bank account could soon resemble those of the NBA’s most high-profile stars. Rose, the 2011 NBA most valuable player, is close to signing a lifetime endorsement contract with Adidas. If Rose continues to improve as a player, he could do for Adidas what Bulls legend Michael Jordan did for Nike.
College football’s bowl season begins Friday – spanning 24 days, 35 games, 70 teams, 16 states, over $281 million in pay outs to participating schools and conferences, and, regional economic impacts across the U.S. comprising over $1.7 billion. In 2011, every single one of the 35 bowl games has a title or presenting sponsor attached.