While people may question the new format – especially given how this year played out – it’s worth remembering that not all seasons will end this crazily. And if nothing else, maybe the new rule can help teams like the Pirates make the playoffs.

It’s great that some NBA players have picked up hobbies during the lockout, but I’m sure they’d give it all up to get back on the court..

At a recent sports marketing symposium in New York City, one trend seemed to rise above all others: recent economic downturns have changed the way brands market to sports fans.

Whoever wins the Heisman joins college football’s most exclusive fraternity. With the Heisman comes a lifetime of marketability and endorsement opportunities, which is good for some winners who have fizzled in the NFL.

College football’s bowl season begins Friday – spanning 24 days, 35 games, 70 teams, 16 states, over $281 million in pay outs to participating schools and conferences, and, regional economic impacts across the U.S. comprising over $1.7 billion. In 2011, every single one of the 35 bowl games has a title or presenting sponsor attached. 

Baseball movies have traditionally not performed as well at the box office as other sports films. But this movie may turn out to be the grand slam of all baseball movies with Oscar-buzz building and Brad Pitt in the starring role. 

The NBA lockout entered its 83rd day Wednesday, with no immediate end in sight.  Though this isn’t the first time NBA Commissioner David Stern and Players Association head Billy Hunter have squared off in the boardroom, never before have the adversaries faced such a cataclysmic “issue gap.”

Here's a look at the intersection of sports and business. What have we learned this week? There's a great the disparity in value  between the NFL and everyone else. 

As the Major League Baseball regular season winds down, Texas Rangers star slugger Josh Hamilton is ending the year with big moves on and off the field. And that's just for starters in this look at the intersection of sports and business.

The NBA is a bigger business than Hasbro Toys, JetBlue Airways or MetroPCS. Try imaging one of those companies shutting down operations for a whole year.