The new line, called “Purina Beyond Nature’s Protein,” was launched “to make better use of the planet’s resources,” the announcement said.
Beyond Nature’s Protein includes two recipes available for both dogs and cats made by veterinarians and nutritionists. One recipe uses chicken, pig’s liver and millet, while the other recipe uses insect protein, chicken and fava beans.
According to the announcement, the insect protein comes from black soldier fly larvae.
“Every ingredient in our food serves a purpose,” Bernard Meunier, Nestlé Purina Petcare’s Europe, Middle East and North America CEO, said in a statement. “With our new Beyond Nature's Protein dry pet food, we are offering a complete nutritious alternative to conventional dog and cat products, while taking care of the planet's precious resources by diversifying the protein sources.”
“We're constantly looking at ways in which we can source sustainably for the longer-term while still delivering the high-quality nutrition that pets need today and tomorrow,” Meunier added.
According to the announcement, Beyond Nature’s Protein will be on sale starting this month. At first, it will only be available in Switzerland while the company gets feedback from consumers.