Spider-Man is dead.
Well, Peter Parker may be gone, but Spider-Man's alive and well, still slinging webs and fighting crime.
And it's not just a new teenager climbing Manhattan buildings – it's an entirely new crime-fighter, from the color of his suit to the complexion of his skin.
Meet Miles Morales, a half-black, half-Hispanic teenager who, inspired to do good after the death of Parker at the hands of the Green Goblin, takes flight and has his first fight in the pages of Marvel Comics' "Ultimate Fallout" No. 4, in comic shops on Wednesday.
The Ultimate's imprint is separate from Marvel's bigger universe, where Parker is alive and well.
Writer Brian Michael Bendis, who has scripted every issue of Marvel's Ultimate Spider-Man since it first debuted in 2000 to wide acclaim, maintained a new hero would replace Parker, felled in the pages of "Ultimate Spider-Man" No. 160 this summer.
But as to whom that was a closely guarded secret, until now.
Bendis said that the decision came down to the story, to keep it fresh and vital and new.
Morales, he explained, is nothing like his predecessor.
"He's younger than Peter Parker, he's coming from a completely different background, a completely different world view," Bendis said. "It's Peter Parker's death that inspires this kid to step up."
Bendis said his decision was made before actor Donald Glover's efforts to be considered for next year's Spider-Man film went viral. He had talked it over with Joe Quesada, Marvel's chief creative officer.
"Joe and I talked about it at great length — what if he was an African-American and how interesting it would be," Bendis said.
Later, he saw Glover on the television show "Community," wearing Spider-Man pajamas, and knew he was on the right track.
Making Spider-Man a black character is not a publicity effort, it's reflective of an industry keeping pace with modern society, said Axel Alonso, Marvel's editor-in-chief.
"As someone who grew up on a steady diet of 'Luke Cage, Hero For Hire' and 'Shang Chi, Master of Kung Fu,' I am personally invested," he said.
"This was a conscious decision. Here at Marvel, we pride ourselves on reflecting the real world in all its diversity," Alonso added, adding that Morales' stories would be on par with those of Parker.
"Morales' adventures will be fleshed out in the coming months with the start of "Ultimate Comics: Spider-Man" in September that is being illustrated by Sara Pichelli.
Bendis is excited about the possibilities that Morales brings.
"I'm now sitting with a pile of legitimately new Spider-Man stories to tell and that is the best news a writer could have," he said.
And for Marvel this is a bit of a trend after it was revealed in June that the new Spider-Girl is a Latina of Puerto Rican and Mexican descent.
The Associated Press contributed to this story.