Taiwan offered one million Taiwan dollars (31,250 US) Tuesday for a catchy slogan to help boost the island's dwindling birth rate, one of the world's lowest.
"We are seeking a creative slogan that would appeal to the public and make everybody want to have children," an interior ministry statement said.
Taiwan's authorities have been offering various incentives in an unsuccessful bid to boost birth rates, amid growing concerns that a severe manpower shortage will trigger social and economic problems.
The island's birth rate stood at 8.29 births per 1,000 people last year, according to the ministry. That compares with a global average of more than 20 births per 1,000 people, according to the United Nations.
Last year 191,310 babies were born in Taiwan, down 3.74 percent from the previous year.