Lane Bryant ad featuring plus-sized model goes viral

A new Lane Bryant bikini ad is going viral, with commenters noting how similar the model’s body is to their own. Plus-sized model Denise Bidot is featured in the Instagram post, in which you can visibly see her stretch marks and un-retouched body.

“Loving this new image and how real it is,” Bidot posted on her own Instagram page. “Thank you @lanebryant for loving my body, stretch marks and all.”

Commenters shared similar thoughts beneath the photo, which was meant to showcase the brand’s new line, the Escape Collection.

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“Hey! This body looks like mine!!!!!!” one commenter posted, according to

The image, which was posted five days ago, has received more than 7,600 likes and 170 comments.