Reese's to sell 'salty' peanut butter cups with pretzels: 'How we're all feeling in 2020'
'We're keeping it together on the outside, but we're salty on the inside'
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You are what you eat, and Reese’s is celebrating feeling salty about 2020 with a new candy in its permanent lineup.
The Hershey Company unveiled Reese’s Big Cups with Pretzels on Tuesday in a pretzel-stuffed spin on an oversized version of the classic sweet treat.
“Finally, a product that represents how we're all feeling in 2020,” the brand explained in a news release. “We're keeping it together on the outside, but we're salty on the inside.”
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Chocoholics looking for a pick-me-up probably won’t be too happy to hear that the item isn’t hitting store shelves until November, however. In the meantime, those feeling bitter will likely be amused by a slew of non sequitur posts on Reese’s hilariously cranky Twitter page, which has been rebranded “Salty Reese’s” in honor of the product launch.
"Let's face it, we're all feeling a little bit salty this year," Ian Norton, senior director of the Reese's brand, said in a statement. “In true Reese's fashion, we channeled our feelings into sweet and salty deliciousness with new Reese's Big Cups with Pretzels."
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The Big Cups with Pretzels will be sold in a 1.3-oz., standard-size single cup and 2.6- oz., king size for two cups in November. In January, tinier-sized Reese's Peanut Butter Cups with Pretzels Miniatures with also join the roster.
In a twist of good news, both of the pretzel-filled products will take their place as permanent additions to the Reese’s family of products at stores nationwide.
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Fans who aren’t quite ready to leave their salty sentiments behind in 2020 can also look forward to another savory snack – Reese's Big Cups with Chips – which will be offered for a limited time in March of next year.