Look how presidential they are. (AndrewBurton/Getty Images)
Pop-Tarts have big plans for 2020.
The folks behind the breakfast pastry’s official Twitter account shared a post on Monday revealing the brand’s political aspirations ahead of the next presidential election, announcing the news in the first-person, and asking followers to retweet “if you would support this endeavor for me.”
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The tweet came just one day after former Starbucks CEO Howard Schultz announced that he was “seriously considering running for president as a centrist independent” on Twitter himself.
Ironically, and as pointed out by Fortune, Pop-Tarts’ tweet was retweeted over 31,000 times, or more than 27,000 times more than Schultz’s tweet. It’s worth noting, however, that Schultz was not asking to be retweeted, unlike Pop-Tarts.
Along with Twitter commenters, other iconic food brands soon chimed in to lend support, or oppose the news.
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Hostess Brands, for instance, asked to be Pop-Tarts’ running mate, a prospect which Pop-Tarts said it will consider “because I’m considerate.”
Steak-Umms, meanwhile, declared “war” on Pop-Tarts after previously announcing its own intentions to run back in April.
Pop-Tarts is already standing firm on its one discernible campaign promise, however, which appears to be that it is not just a “glorified ravioli.”
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A representative for Kellogg’s confirmed to Fox News that Pop-Tarts' tweet "was an attempt to playfully engage with the brand’s fans," and not a response to any specific presidential candidacy announcement.
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