Farewell, Peter Cottontail — Cadbury Eggs is making a pudgy pup the new face of Easter.
Here comes Henri the bulldog hopping down the bunny trail: He won the candy company’s first “Bunny Tryouts” competition. He’ll replace their famous clucking bunny as the star of the annual ad campaign for the cream-filled chocolate eggs, marking the first switch-up for the company in 35 years.
The new ad will premiere next month, just in time for the April 21st holiday.
Over 4,000 pets tried out for Cadbury’s competition, which ended Saturday, the Hershey Company says. To enter, pet owners had to submit photos of their furry friends donning bunny ears. Instagram star Doug the Pug served as an honorary judge to pick the new star.
Judging by Henri’s adorable rolls, he’s a huge fan of Easter treats. The 18-month-old English bulldog hails from Wilmington, N.C., and lives with his parents Kathie and Tim Santillo. According to his Instagram, Henri also is an aspiring model and actor who loves playing with balls, sleeping and playing dress-up in costumes.
In addition to stardom, Herni (and his family) will receive $5,000. Cadbury also donated $10,000 to the ASPCA in honor of the competition.