Move over Oreos.
Doritos now has a new rainbow-colored corn chip in support of gay and lesbian teens -- and they're already causing a stir.
Frito-Lay, the company that makes the snack food, unveiled Doritos Rainbows Thursday, a limited-edition version of its Cool Ranch-flavored tortilla that come in shades of green, blue, purple, red, and orange inspired by colors of the Gay Pride flag.
"Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself," Ram Krishnan, Frito-Lay's chief marketing officer, said in a release.
You won’t be able to find these corn chips in stores. They will be mailed to people who donate at least $10 to the It Gets Better Project, an organization started to encourage gay and lesbian teenagers who've been bullied. During the promotion, donors and supporters will also be encouraged to share photos and videos on through a special website and on social media using the hashtag #bolderandbetter.
The non-profit group was started by Dan Savage, an gay rights activist and outspoken critic of the religious right who is known to publicly lambaste people who's views he doesn't support.
Already response to the chips has been mixed, with some applauding the effort, while others are unhappy that Savage is linked to the promotion.
Doritos isn’t the first company with the idea to turn snack foods the color of the rainbow. In 2012, a picture of a factious Oreo cookie with six layers of frosting in the colors of the rainbow flag was posted on Kraft Nabisco's Facebook page. The company's show of support triggered a heated debate over equal rights for same-sex couples, which played out in the comments on Oreo's Facebook page.
But these Doritos are real—and while a bag at your next party are more than certain to liven up the room-- we'll see how this one plays out.