Chick-fil-A fans have been lining up all day to show their appreciation for the brand – and the Eat Mor Chikin cows – during the restaurant’s 14th annual Cow Appreciation Day.
Every year, the fast food chain celebrates the made-up holiday by giving away free entrees to those who come to the store dressed in a cow costume or wearing some sort of cow apparel — and customers gladly obliged.
Last year, 1.8 million Chick-fil-A enthusiasts showed up at one of the 2,200 participating stores between opening and 7 pm, when the Cow Appreciation Day ends. Fans were able to choose between 20 options for breakfast and lunch, which included favorites like the Chicken Biscuit or Spicy Chicken Sandwich. There were also three kid’s meal options.
“Cow Appreciation Day is our day to show our customer appreciation and honors our iconic Eat Mor Chikin Cows,” the brand wrote on their website.
Michelle Gant contributed to this report.