Juggling two women can be so tricky.
These days, one must divide and conquer on social media as well as in the physical world. UPI International reports that one man found this out the hard way, via Burger King's Instagram page, though a blogger at Munchies smells either a hoax or a marketing ploy.
It all began with this post: "My girl legit took 20 minutes ordering in the drive thru last night, those whoppers were worth it tho lol."
Pretty soon the other girl, @Kitcass01, chimed in that she didn't want to be dragged into anything, to which girlfriend No. 1 unleashed some choice language (maybe too choice for a marketing stunt?) and let her now ex-boyfriend know that he could find his belongings outside.
Read it in full at BuzzFeed. It's "absolutely savage," declares Mashable. Commenters have expressed mainly shock ("Did I seriously just witness a breakup on BK's Instagram?") and disbelief ("That couple fighting is fake").
Put the Munchies blogger in the latter camp, marveling at the odds of the girlfriend spotting the post and calling out the profiles as fishy-looking. "So well played, whoever is behind this." Wherever you stand, Burger King's Instagram page was enjoying plenty of traffic.
(An equally engaging read: This viral ad for a rusty Oldsmobile.)
This article originally appeared on Newser: Burger King Instagram Post Getting Lots of Attention