Adidas teams up with brewery to create craft beer inspired sneakers

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Hipsters rejoice. Now your craft beer can match your limited-edition sneakers.

Sneakersnstuff, a trendy shoe store in Stockholm, Sweden, has joined forces with Stockholm Brewing Co. and Adidas to released new beer-inspired sneakers and three limited edition craft beers.


The Adidas Originals “Brewery Pack” come in three lager-inspired designs: The EQT Running Guidance '93 ”Malt,” a light grey sneaker with hints of aqua; Stan Smith ”Copper Kettle,” a head turning shoe in metallic copper; and ZX Flux ”Aged Copper,” a light blue and black sneaker with metallic copper splatters. Each shoe takes its design inspiration from different parts of the production process.

How did the inspiration for line come to be?

Sneakerstuff says Adidas Originals Brewery Pack was created with an old brewery across the street from his store in Stockholm in mind. "Back in the 19th century, our entire block used to be a huge brewing company where you would find giant copper kettles, farmers bringing in malt and hops and of course bottles and bottles of beer.”

With copper serving as a major inspiration for the line, the colors definitely make sense. What better way to celebrate your new purchase than enjoying a sneaker-themed craft beer?

Stockholm Brewing Co., which was founded five years ago, is the last brewery standing in the Södermalm section of Stockholm-- which used to house many big beer producers.

The sneakers retail between $89 and $109 and are being released individually through the month of May.