$100 chocolate toothpaste, the latest in luxury dental care

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Who says eating chocolate will rot your teeth?

Luxury dental care firm Theodent has a line of toothpastes that contain a patented substance derived from the cacao plant, Food Beast reports.

Rennou, the special ingredient, replaces the fluoride which is found in most commercially available toothpastes on the market. According to the website, this special compound is "blended with other minerals that help to strengthen the enamel surface of human teeth." Theodent claims that their new product is non-toxic and not harmful if swallowed- so it’s great for the whole family.  And of course, that chocolately flavor makes that age old bedtime routine more like eating dessert.

Sounds pretty cool, until you check out the price tag. One tube of Theodent can cost as much as $100 – yes, you heard that right. We’re not sure why the ultra-concentrated version is so expensive but the company claims it's for the “discerning Theodent customer.”

Currently, the $9.99 adult version is sold out online, so if you’re looking to get a sweet oral fix, be prepared to shell out the big bucks. And if $10 is still too high, you might want to check out Crest's "Be" line which includes a Mint Chocolate flavor. Check out the video below to see what it's like to brush your teeth with chocolate.