Updated

Former “Dirty Jobs” host Mike Rowe narrates a powerful new commercial released Thursday and it contains one powerful message: “Work is a beautiful thing.”

Who’s it for? Walmart.

“At one time I made things and I took pride in the things I made, and my belts whirred, and my engines cranked,” Rowe says in the video, delivering a monologue from the perspective of the factory as related images flash across the screen. “I opened my doors to all and together we filled pallets and trucks. I was mighty. And then one day the gears stopped turning.”

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