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They're ambitious moms who created their own toys after seeing a lack in the market. Now the fruits of their labor are on display at the New York Toy Fair, the largest toy show in the western hemisphere.

Karina Margit, co-founder of Rouxroo
For more information, visit rouxroo.net

Laurie Hyman, co-founder of Green Toys
For more information, visit greentoys.com

Sherry Gunther Shugerman, founder of The Beatrix Girls/Pop Star Club
For more information, visit thebeatrixgirls.com

Melody Hsieh-Hornstra, president of Mobo Cruisers
For more information, visit asaproducts.com