Celebs! They’re just as sized obsessed as us!
But they’ve got a team of stylists, editors and handlers to make them feel good. And they’ve got a media industry complicit in helping them combat body and size issues.
“When we go to shoots it’s all about the ego,” Seymour says. “If a celebrity says she’s a size 8 and we know she’s not, we cut the sizes out because we know she won’t put it on if it says it’s a 10.” So that’s how they do it!
But vanity sizing, and size-related tips and tricks aren’t just for celebs.
Manufacturers caught on long ago that there’s a connection between the tiny number on the tag and the way a woman feels when she wears a garment. That’s why you may have noticed that you’re a 4 at Gap where at other retailers you might be a 6 or an 8.
It’s also why sizing has gotten steadily smaller since the 1930s: In 1937, a woman with a 32-inch bust would have worn a size 14. By 1967, she would have worn an 8, and today she’d be a size 0.
But while squeezing into a smaller size than you thought you could might be a great ego boost, it can make shopping more difficult; there’s no consistency among sizes at different retailers anymore, which means trying on endless pairs of jeans or shirts, and feeling alternately elated or let down when you’re not the size you expected you’d be.