Justin Bieber, Kendall Jenner strip down for Calvin Klein ads

Jenner, Bieber Calvin Klein ads just plain dumb?

Four4Four: Are new Calvin Klein ads featuring young celebrities made to fuel social media?

Young Hollywood icons Justin Bieber and Kendall Jenner stripped down for some steamy Calvin Klein promos.

Other celebs—like FKA Twigs and Abbey Lee Kershaw—also took their clothes off for the undies shoot.

The eye-catching ad campaign is titled “I ________ in #mycalvins.”

Bieber shared one of the sexy snaps on his Instagram page and Jenner posted a video from the shoot.