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As expected, the visit by First Lady Michelle Obama gave "The Tonight Show Starring Jimmy Fallon" a bump, with the broadcast drawing a 5.3 household rating in the metered markets, up a tenth from Wednesday.
In comparison, both Conan O’Brien and Jay Leno saw their ratings steadily decline every night during their first week starting/returning to "The Tonight Show" in 2009/2010. What’s more, Fallon’s ratings have been steady after the second-night drop from the 7.1 for the premiere: 5.3, 5.2, 5.3.
Interestingly, Fallon accomplished a similar feat during the premiere week of "Late Night With Jimmy Fallon," with his Thursday rating (2.0) rising from Wednesday (1.8) to match the Tuesday performance.
"Tonight" once again dwarfed the late-night broadcast competition, though ABC’s "Jimmy Kimmel Live" (2.0) was up 25 percent from Wednesday with the “Wolf in Sochi” hoax, while CBS’ "Late Show With David Letterman" (2.0) was down 9 percent. In the markets with Local People Meters, Fallon averaged a 2.4 rating in adults 18 to 49, up from both Wednesday (2.2) and Tuesday (2.3) to post the highest demo result since the premiere (3.4). The show’s highlight was a "Saturday Night Live" -style skit featuring Fallon, and guests Obama and Will Ferrell.