Jessica Alba, Christopher Gavigan defend 'Honest' amid sunscreen backlash

Jessica Alba and Christopher Gavigan, co-founders of Honest Company, issued an apology and defended their product following the slew of complaints surrounding their company’s sunscreen lotion.

In a statement published on Honest’s website, the co-founders said they are “taking every precaution to ensure that (the) product experience will keep you healthy and happy.”

“Protecting our loved ones and yours is the reason we founded The Honest Company,” they wrote in the statement. “As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.”

The Honest Sunscreen Lotion SPF 30 boasts a non-nano zinc oxide formula free from harmful chemicals. NBC 5 Chicago found that the company had reduced the lotion’s zinc content from 20 to 9.3 percent earlier this year. The company said other experiences that other ingredients were added to keep it effective.

Alba and Gavigan, who is married to “Grey's Anatomy” actress Jessica Capshaw, said the company’s sunscreen was redesigned after customers said it did not apply as easily as they would have liked and the improved formula “allows for easier application and a lighter-weight feel.”

The lotion underwent third-party testing ahead of its release in accordance with FDA regulations.

“That said, what matters most to us is your trust and confidence. We’re passionate about living up to your expectations as much as our own,” the statement said. “We’ve personally picked up the phone to speak with many of you who have called our customer service hotline.”

The statement by Alba and Gavigan follows several reports in which users took to social media to denounce the company’s sunscreen for not actually protecting them from the sun.

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