When it comes to Emmys ratings this year, to paraphrase that famous political quip, it isn’t the show that gets you, it’s the competition.
Facing a "Sunday Night Football" match-up between the nationally followed Minnesota Vikings and the Green Bay Packers plus a strong performance from Part 1 of the two-night "The Case Of: JonBenét Ramsey" on CBS, the final nationals for the 68th Primetime Emmy Awards has the ceremony pulling in 11.3 million viewers with a 2.8 rating among adults 18-49 – both all-time lows.
That’s an audience drop of 5% from the previous low of 2015’s Andy Samberg hosted Emmys on Fox. Despite a well-received turn by Jimmy Kimmel, who was hosting for the second time, the ABC broadcast Emmys is down 22% in the key demo from last year. ABC are looking on the bright side that the show had a total reach of 25.9 million viewers – which means eyeballs that were on the show for a minimum of 6-minutes.
Interestingly, half-hour to half-hour last night’s show better than in past years, when Fox and CBS had NFL lead-ins and when ABC last had the Emmys back in 2012 – but still that competition hurt. Maybe the TV Academy should start pondering a move back to a Monday like what the Emmy Awards did in 2014 when it was on NBC. Maybe.
"Sunday Night Football" ended up with a total viewership of 22.8 million last night.