Australian born actor, Hugh Jackman, best actor nominee for his role in "Les Miserables" arrive at the 85th Academy Awards in Hollywood, California on Feb. 24, 2013. (Reuters)
Move over ice bucket.
Meet the crotch grab.
A new health-centered social campaign to raise awareness about preventing testicular cancer has started to go viral.
Started in August, the Crotch Grab Challenge -- in which men post photos of themselves on social media grabbing their privates, while challenging three fiends to do the same -- has gained the attention of several celebrities, including Hugh Jackman and Ricky Gervais.
The Check One Two group started the campaign in August while the ALS Foundation's Ice Bucket Challenge -- in which people dumped buckets of water on their heads as part of a campaign to raise funds for ALS research -- was still dominating social media feeds.
That campaign was so popular, President George W. Bush even got the ice water treatment.
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