Caitlyn Jenner's new lipstick will help raise money for transgender community

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Caitlyn Jenner is partnering with MAC Cosmetics on a limited-edition lipstick she helped create to benefit the company's effort to improve the lives of transgender people.

The rosy nude shade, Finally Free, will retail for $17. It will be available starting April 7 at, with all proceeds going to the MAC AIDS Fund Transgender Initiative. The project will expand support for grants to organizations and programs working with trans people, the company said in a statement.

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So how'd she come up with the name?

"I wanted a name that I use, and which represents the community," Jenner said. "This is who I am: Finally Free."